PDF: Pretty Damn Far [from a sale]

Your company’s PDF catalog is not “good enough”. It may have been sufficient 10 years ago, and even impressive 20 years ago, but in today’s digital-first world your PDF catalog instills concern in your prospective and current customers.

Sending a PDF of your offerings to your customers tells them that you have outdated operations, longer than desired communication loops, and a lack of understanding of the work it puts on the customer. Unless you offer something truly unique these types of experiences are likely to make the customer award deals with other businesses that address these issues.

Here are 4 reasons why you need to replace (or complement) your PDF catalog with a termrelay catalog:

PDFs do not render properly across all devices

PDFs are not supported on all devices as some have issues viewing these files and many are difficult to view because of their fixed layouts. This is becoming increasingly important as people increase their usage of mobile phones. termrelay catalogs are fully responsive, meaning they are viewable on any device, no matter the screen size.

PDFs cause friction

In terms of user experience, friction is anything that prevents your users from accomplishing their goals. Friction presents a major problem to B2B vendors because it reduces conversions, increases bounce rate, and causes users to abandon their tasks. Platforms like termrelay reduce friction by combining easy to navigate product listings/pages with a request-for-quote system that feels like eCommerce.

PDFs are difficult to share

Sharing a PDF is not ideal. There’s no way to automatically link to specific page, file sizes can become quite large, it doesn’t make it through all email filters, and there can be viewing issues on the receiver’s end. Easily share product pages from your termrelay catalog just like you would with any other web page URL.

PDFs can quickly become outdated

Every time you update your PDF catalog all of the PDFs your customers have downloaded immediately become outdated. Additionally, editing a PDF can be cumbersome due to having to fit enough text into the canvas that has been provided within your document. Updating products/services on a system like termrelay is easy and automatically updates for all users.

The good news is that replacing your PDF catalog doesn’t have to cost a fortune. Contact us today to learn more.





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